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360° Reputation Management by Sparring Partners

360° Reputation Management by Sparring Partners

Sparring Partners has been pioneering the holistic application of Reputation Management. Within the Reputation Management Business Model all decisive factors Innovation, Communications/Corporate Identity & Design, Corporate Responsibility, Corporate Governance/Human Resources Management and CEO are concertedly deployed.

Living up to our company’s name we are leading our clients throughout all phases of Reputation Management towards becoming a Stakeholder Value Enterprise with dedication and focus:

  1. Research of actual Corporate Reputation among all stakeholders
  2. Reputation Management Workshop
  3. Development of target reputation
  4. Identification of Reputation-Gap by comparison of actual and target reputation
  5. Development of 360° Corporate & CEO Reputation Management-Programme
  6. Full Implementation Support
  7. Periodical Audit and adjustments in Programme
Reputation Drivers

Reputation Drivers

Stakeholder Value Enterprises are holistically managing their so called Reputation Drivers such as Communications, Corporate Governance, Corporate Social and Societal Responsibility, Quality and Innovation. Stakeholder Value Enterprises are respected employers, communicate 24/365 throughout all channels of communications, involve key consumers in the development of new products, and understand Corporate Responsibility as an attitude to deliver societal values while making profits. Over time a unique Corporate Culture is being created which encompasses the whole operations and includes partners and stakeholder across the value chain.

Stakeholders

Stakeholders

Globally operating enterprises are confronting a growing number of stakeholders inside and outside the company. Stakeholder Value companies are constantly monitoring their universe of stakeholders and their specific and constantly changing needs and expectations. They proactively approach also their critical stakeholders and forge strong relationships with their stakeholder which stand the test of time

Sparring Partners in the News:

TV

2013/01/24 Tagesanzeiger Interview on Daniel Vasella's stepping down

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2013/01/10 - Swiss TV interview on UBS Libor scandal

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2012/10/18 Al Jazeera interview on reputational risk in Swiss commodity industry

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2012/02/06 Swiss Television [Tagesschau]

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2011/11/17 Bernhard Bauhofer on new UBS management and Supervisory Board

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2011/09/20 Counting the Cost - Who will save the euro?

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2011/06/06 Al Jazeera: Bernhard Bauhofer on FIFA scandal

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2011/05/16 Bernhard Bauhofer on the Strauss-Kahn affair and reputational consequences.

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2010/12/27 Mi Sangre Gala, Medellin Dec. 21 2010

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2010/12/08 Sparring Partners in Zug-TV

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2010/10/05 Zug-TV Interview

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2010/10/05 Bloomberg interview World Economic Forum, Bernhard Bauhofer on Toyota's reputational problems

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2010/10/05 Bernhard Bauhofer on the deadline of the IRS voluntary disclosure program

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2010/10/05 Bernhard Bauhofer on one year after UBS bail-out

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2010/10/05 Bernhard Bauhofer assesses BP's strategy after the crisis

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2007/02/17 CNBC Interview

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Conferences

Key Note Speech, Rotary Club, Dec. 21 2010

Sparring Partners Latin America unterstützt “Mi Sangre”-Weihnachtsgala

OFWI Conference 2010, Key note speech pdf ( 575 kb. )

Bernhard Bauhofer Key Note Speech at IMCZ event pdf ( 120 kb. )

Key note speech, IMCZ Investment Forum Zug, April 3 pdf ( 145.1 kb. )

BZSL Teacher Convention Sargans, January 8th 2010, Speech on "Respect in 21st Century Education"

Swiss Society of Cosmetic Chemists St. Moritz, February 3rd 2010, Lecture "Reputation Management and Ethics as competitive advantages"

Speech "37. Deutscher Marketing-Tag", 30.10. 2009 Berlin
Deutscher_Marketing-Verband_ Home.pdf, ( 420.2 kb. )

5th SME Congress Freiburg

Fachtagung Reputation Management, 20. Mai 2009, Berlin

KMU-Campus, 04/21/09

PHW Conference Forum Bernensis, December 4th 2008

Key note speech panel discussion on "respect", Mönchaltdorf October 30 2008

Award Ceremony PHW Bern

Institute for International Management Consulting Ludwigshafen, 24.11.2007

PHW Hochschule Wirtschaft, Fit for Global Business, Bern 7.12.2007

IMC, Institute for International Management Consulting, Ludwigshafen

Guest lecture "Reputation Management", International MBA GISAM Business School, Hannover

6th International Sustainability Leadership Symposium, 8 / 9 September 2005

Laxenburg Forum

Personal Communication Management

Institute for International Management Consulting, FH Ludwigshafen
Presentation at Swiss Chinese Chamber of Commerce Conference, March 28th 2006
"Reputation Management China Venture: How to communicate outsourcing of jobs to China"
http://www.sccc.ch/download/events/2006/20060328_Personal.Management.pdf

Publications

2010-03-10 GQ Magazine, 2008 (pdf 156.64 kB) 2010-03-10 Prestige Magazine (pdf 5.05 MB) 2010-03-10 Anzeiger der Stadt Kloten (pdf 1.63 MB) 2010-03-10 Volksblatt (pdf 109.50 kB) 2010-03-10 finews.ch (pdf 85.00 kB) 2010-03-10 Concert report "paz sin fronteras" (pdf 283.83 kB) 0000-00-00 BKK Article (pdf 183.00 kB)

YOUR SPARRING PARTNERS

sparring_partners_profile_right

Reputation Engineers

repmanagement

Reputation Management is a systemic approach to business. As reputation engineers© we help you craft sustainable business models
 which stand the test of time. If you wish we go beyond and help you implement the 360° Reputation Management Programme within your organisation.

Reputation Management - the Speeches

Bernhard Bauhofer featured by Premium Speakers

http://www.premium-speakers.ch/eng/Bernhard_Bauhofer_92721.shtml

Reputation Management - the Workshop

We will show you your very distinctive way to Reputation Management. Learn how to holistically manage your most important asset and implement a sustainable Reputation Management Programme in your organisation. Apply now for your workshop - workshop.pdf

Reputation Management - the Issue

There is common understanding among the leading business experts worldwide: Independent from size or legal structure – Reputation Management is the issue in the 21st Century.

By managing this value holistically and professionally, visionary enterprises are gaining a long-running lead over their competitors.

A sound reputation sustainably strengthens a company’s position in the „War for talents“, in the fight for profitable clients and in the relation with other interest groups (stakeholders). The company proves itself as a calculable and reliable partner for all stakeholders.

Books on Corporate & Personal Reputation Management

Respekt Wie gut ist mein Ruf? — How good is my reputation? Reputation Management
 5stars  5stars  5stars