{"id":1098,"date":"2020-06-12T11:03:39","date_gmt":"2020-06-12T11:03:39","guid":{"rendered":"https:\/\/spdev.netgen.host\/?p=1098"},"modified":"2021-03-17T11:16:26","modified_gmt":"2021-03-17T11:16:26","slug":"die-migros-hat-vorschnell-gehandelt","status":"publish","type":"post","link":"https:\/\/www.reputationmanagement.ch\/en\/die-migros-hat-vorschnell-gehandelt\/","title":{"rendered":"\u00abDie Migros hat vorschnell gehandelt\u00bb"},"content":{"rendered":"
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Die Dubler-\u00abMohrenk\u00f6pfe\u00bb stehen unter Beschuss. Jetzt hat die Migros das Produkt entfernt und erntet von Dubler-Fans Kritik. Kann sich ein Unternehmen in so einer Situation \u00fcberhaupt richtig verhalten?<\/h3>\n<\/div>\n
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Reputations-Experte Bernhard Bauhofer:<\/strong> Unternehmen wie die Migros m\u00fcssen sich neuen Verantwortungen stellen. Themen wie Nachhaltigkeit, Geschlechtergleichstellung und eben auch Rassismus m\u00fcssen behandelt werden. Dabei geraten Unternehmen in die Schusslinie und ernten oft von beiden Seiten Kritik. Trotzdem finde ich, dass die Migros vorschnell gehandelt hat, als sie die Dubler-\u00abMohrenk\u00f6pfe\u00bb aus dem Sortiment gestrichen hat. Das war taktisch nicht sehr klug, da es sich bei dem Markennamen um ein starkes Label handelt.<\/p>\n

Mehr<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Die Dubler-\u00abMohrenk\u00f6pfe\u00bb stehen unter Beschuss. Jetzt hat die Migros das Produkt entfernt und erntet von Dubler-Fans Kritik. Kann sich ein Unternehmen in so einer Situation \u00fcberhaupt richtig verhalten? Reputations-Experte Bernhard Bauhofer: Unternehmen wie die Migros m\u00fcssen sich neuen Verantwortungen stellen. Themen wie Nachhaltigkeit, Geschlechtergleichstellung und eben auch Rassismus m\u00fcssen behandelt werden. Dabei geraten Unternehmen in […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","hentry","category-links"],"yoast_head":"\n\u00abDie Migros hat vorschnell gehandelt\u00bb - Reputation Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reputationmanagement.ch\/en\/die-migros-hat-vorschnell-gehandelt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abDie Migros hat vorschnell gehandelt\u00bb - Reputation Management\" \/>\n<meta property=\"og:description\" content=\"Die Dubler-\u00abMohrenk\u00f6pfe\u00bb stehen unter Beschuss. Jetzt hat die Migros das Produkt entfernt und erntet von Dubler-Fans Kritik. Kann sich ein Unternehmen in so einer Situation \u00fcberhaupt richtig verhalten? Reputations-Experte Bernhard Bauhofer: Unternehmen wie die Migros m\u00fcssen sich neuen Verantwortungen stellen. Themen wie Nachhaltigkeit, Geschlechtergleichstellung und eben auch Rassismus m\u00fcssen behandelt werden. 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