We make reputation stars

Reputation – manifestation of a Corporate Culture: Reputation Management is about managing expectations of diverse stakeholders in the context of increased transparency and economic, social and environmental requirements in a fast paced world of digitalisation and 24-7-365 communication.
Reputation Management by Sparring Partners is a systemic approach to managing a business in the 21 st century. As reputation engineers ® we help you craft a sustainable business model which stand the test of time. If you wish we go beyond and help you implement the 360° Reputation Management Programme within your organisation.

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repYOUtation - managing personal reputation

A corporate and personal reputation are strongly interwoven. As a consequence Sparring Partners has at an early stage extended its methodology to personal reputation advising both CEOs and managers as well as exposed personalities such as politicians or stars in the entertainment industry.
Life for exposed personalities and public figures is a balancing act between staying top of mind and safeguarding privacy. Sparring Partners helps you build a sound reputation as the fundament of your career. We make reputation stars.

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Online reputation

The reputation of all of us is at risk in our times of social media and 24-7-365 communication. We should handle it with utmost care. Sparring Partners is supporting exposed personalities to systematically build and protect their online reputation in synchronization with their lives in the physical world.

At the same we help our clients to leverage their online contacts and networks for their personal business relationships – and vice versa. Sparring Partners is working with the leading experts of the relevant disciplines – from SEO (Search Engine Optimization) to Social Media or Online Communications and Content Management.

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“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer“

Maryam Nemazee’s

Presenter, Bloomberg TV

Independent from industry
size or legal structure the 360° Reputation Management Programme can be applied to any company, organisation or individual.

Financial Services/Asset Management

Regulatory issues, increased requirements concerning transparency and compliance, the growing pressure on margins, the rise of fintech and blockchain – Sparring Partners has helped its clients in the financial services and asset management industry to stay ahead of the competition while building and protecting their reputations.

Industry/Food & Convenience Food

Trends such as food security, sustainability and traceability are setting increasingly tougher and costly standards in the food business. Stakeholders are expecting from manufacturers to extend their responsibility throughout the whole value chain while consumers and distribution chains are putting pressure on prices. We help you deal with wide range of expectations and stay top in your industry.

Health Care/Pharma

With health care costs exploding and profit margins eroding the pressure on pharmaceutical companies and other players in the industry has grown exponentially. Sparring Partners has provided its clients with the recipe for maintaining a healthy reputation.

Construction/ real estate

Low interest rates and the corona pandemic have exacerbated the run on real estate as an asset class and partially dried up the market. At the same time, the pressure for sustainable and ecologically compatible construction is growing. Sparring Partners also supports construction and real estate companies in actively managing the relationship with various stakeholders.

Areas of expertise

360° Reputation Management

A reputation has to be managed holistically – with regards to all stakeholders and reputation drivers. We provide you with a 360° Reputation Management Programme and help you implement it within your organisation

Speeches

Key note speakers are rare to find. Does the topic really impact the audience? How relevant is the message? Bernhard Bauhofer will customise his speech to support the message you want to convey to your staff, clients or other stakeholders. We will provide you with memorable experiences.

Strategic Workshops & Moderation

From time to time it’s key for the success of a company and a person to scrutinize the position and review its strategy, vision and mission. What has changed, what are the drivers of change, where is the industry going to and where is the place wants to be positioned? We help you define your competive edge in times of digitalisation.

Personal Reputation

A corporate and personal reputation are strongly interwoven. As a consequence Sparring Partners has at an early stage extended its methodology to personal reputation advising both CEOs and managers as well as exposed personalities such as politicians or stars in the entertainment industry. “The reputation of all of us is at risk in our times of social media and 24-7-365 communication” says Bernhard Bauhofer. “We should handle it with utmost care.”

Holistic Communication

Communication is a key reputation driver. Almost everyone claims to be a good communicator or communication expert. Bernhard Bauhofer has worked for 30 years in the industry integrating all relevant marketing and communication disciplines within a holistic approach which includes all stakeholders.

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Books by Bernhard Bauhofer

Highly acclaimed books on Corporate and Personal Reputation with high practical use.

Reputation
Management

Reputation Management is a trend-setting work for executives and opinion leaders that provides insight into the driving factors of Corporate & CEO Reputation. The Book conveys examples of a successfully applied Reputation Management in practical experience.

Respekt

Respect is a key factor of successful leadership and diversity. This bestseller highlights the importance of this traditional value in the 21st century including interviews with business professionals and celebrities.

Die 10 Gebote
der Reputation

An easy read and pocket guide with indispensable tips for a rock-solid personal reputation. With images by the German illustrator Gerrit Hansen.

Wie gut ist mein Ruf? —
How good is my reputation?

What is a good practical way for an individual to build, grow and protect his or her reputation in times of digitalization and social media? How can online reputation capital be used in real life and vice versa? A guide with high practical use.

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